Health must be Earned and Learned

The after 50 set back that occurs in many people is due to improper diet. Once you past the age of 50, you must begin to rebuild your body — if you wish to avoid senility and retain sound mentality and physical vigor. As long as you supply the body with the materials it needs to rebuilt and repair cells you will have good health.

Re-examine your dietary habits — make sure your daily intake of food is nutritional. Slowly eliminate processed food (which is white flour and their products, french fries, cake, cookies etc.) and sugar from your eating habits. Now, you might say what’s left? There are many natural foods that are super in nutritional value and will do wonders for your muscle size and overall shape. It’s time you began to build a knowledge and understanding for good nutrition while you build your body. Be aware of the vitamins, minerals in food and what fantastic things these foods can do for you and your body.

Protein is the bodybuilding substance needed to form new tissues and cells and rebuild and repair old one. Your blood, tissues, organs, skin, hair, and nails are about 95% protein, along with your bones and nerves. Meat, fish, eggs and poultry are known as complete proteins. Others include soybeans, sunflower seeds, and peanuts. 60% of protein consumed is changed into sugar (glucose), that’s why sugar is completely unnecessary in your bodybuilding diet.

2/3 of your diet should be protein — the other third should be made up of fresh raw fruit, vegetables, nuts and seeds. Liver is the most effective source of complete protein. It’s the number on food that not only builds your body up, but greatly increases your energy. It relieves fatigue and neutralizes many dangerous drugs within your system.

Fat produces an energy reserve, slows down the rate at which food is digested and is a source of heat and energy, and a cushion for vital organs. Fish is practically a perfect food. It’s excellent source of high quality protein, vitamins and minerals. Eggs, are another superior protein food, 1-2 a day are recommended for everyone. They supply a full measure of minerals. True, they do contain cholesterol, but they are an excellent source of lecithin, inositol and many other effective cholesterol controlling agents. Powdered milk is outstanding because it consist of an abundance of fat free protein, vitamins and minerals. It’s known to rejuvenate the heart, brain, and verves and strengthens the failing body.

Natural carbohydrates invigorates the body and supplies is with warmth and vitality. The potato is not to be eliminated from your bodybuilding diet. It’s a vegetable and contains many nutritional elements and it’s very easily digestible. Honey is in the blood stream 20 minutes after eaten. It’s the best heart stimulant you can use. Honey has much greater advantage over sugar. It fills any void that may occur in the daily intake.

Here are the 4 fine qualities of honey:

a wholesome food

it’s a purifying cleanser

it has regenerative power

it’s a sweet that has natural laxative qualities

REMEMBER: It is not how much you eat — it’s what happens to the food after you have eaten it. Eating large quantities of food will not help your muscle building progress it it’s the wrong food!!

The true affects of Caffeine on our bodies

Caffeine is found in everything from face creams to coffee. But its effects aren’t yet fully known, reports Joanna Bounds.

We’re a nation of drug users. We take our first hit in the morning and many of us continue throughout our working day.

Addicts say they can’t function without their daily dose of caffeine. Globally, we consume 120,000 tonnes of the stuff each year, making it the most widely-consumed psychoactive substance in the world. And most of our caffeine intake comes in the form of a cup of coffee or can of cola.

And while caffeine consumption is deeply-entrenched in society, the “good” versus “bad” debate has been going on for centuries. This may be because caffeine has the same pharmacological effects on the body as many substances deemed harmful – although that doesn’t stop nine out of 10 people throughout the world using it regularly, say Alan Weinberg and Bonnie Bealer, authors of The World Of Caffeine (Routledge). high times There are many ways of ingesting our drug of choice. Besides coffee, tea and chocolate we can get our kicks from “energy” drinks and over-the-counter medicines. In the US there are caffeine tablets, caffeinated waters, and even lickable caffeine-infused lipsticks from US cosmetics company Hard Candy. Yet the effects of caffeine still aren’t fully understood.

“Caffeine’s effects on the body are complex,” says John Miners, professor in clinical pharmacology at the Flinders University of South Australia. “It affects the nervous system, the brain, the bodily organs, respiratory system and metabolic activity. But there’s still a fair amount of work left to be done on caffeine.” What is known for sure is that caffeine causes the body to release adrenaline, resulting in the “fight or flight” response, which enabled our hairy ancestors to run from sabre-tooth tigers. And, of course, gives you that morning buzz.

But, in the case of caffeine toxicity, it’s also been proven that it can be a killer. High doses of caffeine have resulted in roughly 20 deaths in Australia. The last fatality occurred a few years ago, when a 25-year-old woman collapsed in a bar after drinking a guarana-based tonic (which has since been taken off the shelves). Because the woman had a heart condition, she was careful to keep her caffeine intake low, yet the drink’s packaging did not indicate its high caffeine content.

“Some caffeine-based drinks are called “smart”, “happy” or “energy” drinks,” says Rebecca Smith, food policy officer for the Australian Consumers Association (ACA). “Others are marketed as a thirst quencher and are not the best way to rehydrate after exercise as caffeine inhibits the absorption of water.” The proliferation of such drinks has led to the Australia New Zealand Food Standards Ministerial Council forming a policy stating that caffeine cannot be added to any other products besides cola and energy drinks and those that do contain caffeine must be labelled clearly.

“There is no doubt that the concentration of caffeine in soft drinks and energy drinks has a marked pharmacological effect, which people need to be aware of,” says Professor Miners. “People monitor the amount of caffeine they drink but are unaware of the concentration of caffeine in other products. Energy drinks are the main area of concern.”

Even though death by coffee isn’t a concern for most of us, kick-starting the day with a large latte can lead to a caffeine addiction.

“Caffeine has the same sort of mechanism as cocaine or heroin, but
obviously with much less effect. This is part of the reason why people become
addicted to it,” says naturopath Ilana Lamont.

If you’re trying to kick the habit she advises weaning yourself off caffeine, rather than going cold turkey, and says withdrawal symptoms can include headaches, fatigue and depression. And it doesn’t take long for withdrawal symptoms to kick in.
“A lot of people get tired and depressed when they are coming down from the effects of caffeine,” says Lamont. “And that can be as soon a couple of hours after they’ve drunk their last coffee. Which is when they reach for the next cup. So it’s a vicious cycle.”
addicted to mug And be aware, says Professor Miners, that caffeine ffects people differently.

“In terms of effects on the body, and the rate at which it is eliminated, individuals handle caffeine in different ways,” he says.

“It’s influenced by factors such as age (children eliminate caffeine more quickly) and whether you smoke or not. Smokers eliminate caffeine at twice the rate of non-smokers. That’s why some people get heart palpitations and others don’t, and why it keeps some people awake but not others.”

And caffeine-induced insomnia isn’t urprising when you think that, if you drink a large cup of coffee at 3pm, 50 per cent of the caffeine will still be in your body six hours later. The reason it keeps you awake, says Lamont, is because the caffeine is stimulating your brain at a period of time when it’s not meant to be active.

Some people should avoid caffeine more than others. Pregnant women are especially at risk, as revealed by a study by Aarhus University Hospital in Denmark earlier this year. It showed that women who drink more than eight cups of coffee a day triple their risk of having a stillborn baby compared with non-coffee drinkers. A report in the Lancet Medical Journal also revealed that women who drink more than one cup of coffee a day are half as likely to conceive as those who drink less than a cup a day, as caffeine stimulates the production of chemicals in the body that slow conception.

user friendly But it’s not all bad news – caffeine does have ome positive effects too. Researchers at the University of Queensland have discovered that giving prematurely-born babies minute amounts of caffeine, rather than the drugs that are currently used, is a safer option when it comes to treating breathing problems.

Caffeine is also useful when it comes to the morning-after. A hangover equals a headache because alcohol enlarges the blood vessels in your brain. Caffeine does the opposite and constricts blood vessels, hence its use in over-the-counter painkillers.

It’s been proven that drinking a cup of coffee before exercising enables you to work out for almost a third longer. Plus, researchers at the Australian Institute of Sport have discovered that caffeine triggers muscles to start using fat as an energy source instead of carbohydrates.

So, is caffeine good? Or is caffeine bad? The solution to the onundrum, says Lamont, is to carefully monitor how much you’re putting into your body.

“Keep a log of how much chocolate, ola, coffee and tea you’re having each day,” she says. “Have a couple of cups of coffee a day, but not eight or nine, and drink lots of water to counteract its diuretic effect. Keep your intake to a minimum and you won’t be doing your body as much harm.”

beauty buzz As well as putting affeine into your body, the latest innovation is rubbing it into your skin. Facial toners, cellulite creams and body-contouring products now often contain caffeine, with companies claiming that it helps to firm and tighten.

French cosmetics company Clarins uses caffeine in some of its products, including face creams such as Contouring Facial Lift, and Shiseido’s celebrated anti-cellulite Body Creator also contains caffeine. The Fuji Spinning Company in Japan has even manufactured caffeine-infused underwear which, it claims, helps activate fat-dissolving enzymes.

Beauty insiders claim that caffeine-based creams work as diuretics, draining fatty cells of fluid resulting in firmer skin. But health professionals are dubious about the beauty benefits of the drug.

“It’s difficult to see the reason for including caffeine in beauty products,” says Professor John Miners.

And naturopath Ilana Lamont thinks it may just be another in a long ine of wonder compounds touted by cosmetics companies. “I can see no viable way that caffeine does anything,” she says. “I think it’s little more than the latest trend in the beauty world.”

A healthy immune system depends directly on what you eat

How can our family boost our immune systems?

Immunity eating for resistance is the key to a strong and healthy immune system.

Our bodies are constantly bombarded with bacteria, viruses and other organisms.

The immune system is the one defense we have against this attack.

Your ability to maintain a healthy immune system depends directly on what you eat. In parts of the world where healthy, nutritious foods are in short supply, people frequently have weak immune systems, and are more prone to developing infections.

In people with serious illnesses such as cancer, who often have trouble eating well, immunity can take a downturn. Having a low level of even a single nutrient may cause the immune system to pay the price. Eat foods high in vitamin B-6 to quickly help you regain strength. Eating more of certain foods, and less of others can boost the body’s ability to fight most illnesses, from colds to cancer.

The immune system is capable of making more than 100 billion types of antibodies so it can recognize and attack just about anything it comes into contact with. It has a long memory. If that same germ comes back months or decades later, the appropriate antibodies will go into action.

The most powerful protection you can give your immune system is to eat a well- balanced diet containing a variety of fruits, vegetables, whole grains, seeds, nuts, and seafood. These foods are high in nutrients that can help keep your immune system healthy.

Some of these nutrients are antioxidants, which may help give the immune system an added boost. Foods for boosting your immunity are those that contain beta-carotene, a plant pigment found in foods such as spinach and winter squash. 15 to 30 milligrams daily, or two carrots, can have a significant impact on immunity . There are many more sources of beta-carotene. Add vitamins C, E and reduce fat to raise your immunity. People who cut back on fat in their diets have a rapid increase in natural killer cell activity which is a sign of immune system strength. Eat fewer processed foods, and bring your fat levels into the safety zone

Strength Training Is For Every Body

A visit to your local health club weight room will reveal a space filled with dazzling steel and chrome machines. Not long ago, these modern-day “torture chambers” were places for dedicated body builders, mostly of the male gender who had very little body fat and a whole lot of rather large, hard-to-miss muscles. There was a distinct aura to that room, a feeling of raw power and intimidation. The moment you entered, something told you to get out quickly – you didn’t belong there.

Not so today. Although the appearance of weight rooms today has remained somewhat the same, the game has changed and so have the players. Where once only getting “bigger muscles” was the goal of strength training and mostly men participated in the routine; today, women and men alike; young and old; thin and fat; healthy and not so healthy are finding their way into weight rooms and realizing the magic of strength training – beyond simply achieving a beautiful body.

Why all the sudden fuss about strength training? It’s really quite simple. Fitness experts have finally realized that there’s more to being “fit” than just cardiovascular strength. Muscle strength is an equally important component to overall health and fitness. According to Dr. Michael Pollock, chairman of the American College of Sports Medicine’s position paper on exercise guidelines, “With society living long and longer, it makes sense to keep people functionally capable and independent.” Strength training is a means to achieving this end.

Although physical appearance is certainly a plus that comes with strength training as well as a motivation factor for a great number of people, “physique perks” are not the primary goal of strength training participants. There are three additional reasons every body can benefit from strength training, regardless of age.

MAINTAIN AND/OR ENHANCE LEAN MUSCLE WEIGHT
It’s a fact. You will lose 1/2 pound of muscle for every year you age past 20, if you do not incorporate some type of resistance strength training into your exercise routine. Think about that for a moment. That means if you weighed 120 pounds at the age of 20 and you weigh 120 pounds now at the age of 40, you’ve replaced 10 lbs of muscle with 10 lbs of fat, even though your weight is exactly the same. Pretty shocking isn’t it?

We all recognize the health risks associated with excess body fat, but did you know that muscle actually burns more calories than fat? That’s right, one extra pound of muscle will burn 50 more calories a day, just at rest. On the other hand, every pound of muscle you lose will burn 50 less calories a day.

This may explain why you were able to eat more when you were young. And, since muscle is denser than fat and takes up less space (even though you weigh the same), your body doesn’t quite look the same and that size 8 is now a size 12.

Aerobic exercise will help burn the excess fat, but cannot delay the natural diminishing in overall body muscle tissue associated with the aging process. There are no magic pills or treatments…strength training is the only cure.

INJURY PREVENTION AND INCREASED CAPACITY
Skeletal muscles are the major shock absorbers of your body. Some of these muscles work up to 24 hours a day, such as the ones that help maintain your posture as you stand or sit. Muscles help protect your bones and joints every
time you take a step or dance during Jazzercise participation. lt’s easy to see how strengthening your major muscle groups (i.e., the shoulders, arms, legs, back, and abdominals), will diminish the stress of impact forces and lessen the
risk of exercise-related injury.

Strong muscles also help one to perform daily tasks with ease and efficiency. Activities such as climbing stairs, gelling out of bed, lifting groceries and children, cleaning the house and mowing the lawn all become easier to perform.

PREVENTION OF OSTEOPOROSIS
Although strength training cannot turn back the clock on osteoporosis once you have it, recent research indicates that regular strength training can help to maintain bone mass and reduce a woman’s risk of developing osteoporosis.

There you have it – three excellent reasons to start some type of resistance strength training. What does it take to get those muscles in shape? Not as much as you may think. You can choose from a variety of resistance equipment. There
are weight machines, free-weight dumbbells, wrist/ankle weights, bands, balls, or even your own body weight with calisthenics. Naturally, your fitness level and goals will dictate what type of equipment is best for you.

In terms of recommended training routines…if you ask ten different experts, you’re likely to get ten different answers. There are numerous routines for increasing strength depending on your specific goals. Working out “hard” and “long” may elicit greater improvement in strength, but it also increases your risk of injury. So why not take a sensible,
yet effective approach.

After years of research, here’s what the experts have found:

  • Frequency of training: Minimum of two times per week.
  • Number of Repetitions: 8-12 per set
  • Number of Sets: Minimum of one set per muscle group.
  • Number of Exercises: 8-10 exercises which focus on the major muscle groups.
  • Movement Speed: Slow to Moderate
  • Amount of Weight: Enough to fatigue your muscles by the last few reps. (8-12 reps for strength training, 15-20 reps for endurance training.)

Isn’t it great! You don’t have to spend hours in the gym to significantly improve your strength. You can be in and out in as little as 20 minutes. Now, that’s a schedule we all can live with!

Remember, you don’t have to be in perfect shape to work with weights. Strength training is now considered an important component of a weight loss program;  along with diet, aerobic exercise, behavior modification, and is recommended for people suffering from certain types of arthritis and chronic back pain. Once believed dangerous for the elderly, research has confirmed that a low to moderate resistance strength training program is safe for the older population and people with high blood pressure or heart disease. Of course, if you happen to be one of those people in less than perfect shape, be sure to get your doctor’s “OK” before you start lifting away!

What are you waiting for? Now’s the time to turn your body into a strong and efficient, lean and mean calorie-burning machine. Strength training is for every body…start your program today!

South America’s Yerba Mate Gives All-Natural Energy Boost

Millions of Americans rely on coffee and sugary drinks filled with calories to get them started in the morning; but thanks to a movement that started in South America, Americans may soon be singing the praises of a different all-natural pick-me-up. Yerba maté, a tea-like beverage that has been popular in Argentina, Uruguay, Paraguay and Southern Brazil for generations, is starting to catch on in the United States.“I like it because it wakes me up without the nervousness and jitters I got from drinking coffee,” says Jamie Rosen, 39, a hairdresser from Scottsdale, Ariz., who was recently the focus of a feature Woman’s World story on yerba maté. Rosen discovered the tea “from a friend who recommended it for my health. After having my son I was not able to drop the weight I had gained and I was not accustomed to the extra weight.”Clinical studies have shown that caffeine-sensitive individuals generally have very positive results with yerba maté, made from the dried leaves of the “Ilex Paraguariensis” — an indigenous holly-like plant that grows wild in South America. Unlike coffee, yerba maté comes equipped with a wealth of nutrients to provide a broad range of vitamins, minerals and antioxidants to the body. Since pre-Colombian times, the native people of Paraguay have gathered the leaves to use them in their folk remedies and as a stimulant and restorative tonic. Yerba maté is widely regarded as an excellent appetite suppressor when consumed 15 to 20 minutes before meals which makes it an effective drink for weight loss. Yerba maté is also credited with improving energy levels and supporting the immune system.

“I have more energy and I’m more alert but without the negative side affects that I get when I use some other energy drinks,” says Rosen. “Then of course there’s the weight loss which has just been wonderful. I’ve gotten creative in preparing my yerba maté. The directions say to serve it hot or cold. In the summer I would put ice and a couple of scoops of the instant tea into a blender and make my own version of specialty blended coffee. I call it Blended Yerba Maté Royale.”Maté is most often consumed in tea bags that come in flavors including chai, vanilla, and mandarin orange. The most flavorful maté is sweetened with stevia, a natural sweetener. Instant dissolving maté is also a convenient and easy way to drink maté.

Traditionally, maté has been prepared in a gourd or mug and sipped through a bombilla (a filtering straw which extracts the most nutrients by pulling the water across the leaves) nestled into the herb. Hot — never boiled — water is poured to the top. The water will cause the leaves to swell and the water at the top of the gourd will look frothy and green, indicating its nutrient-rich properties. The gourd can be refilled five or six times until the green froth is gone, which means the leaves are depleted, and it’s time to refresh the infusion. Yerba maté can also be served cold as a refreshing sun tea.“I drink at least 16 ounces of yerba maté a day and I just love it,” adds Rosen.One of the main distributors of yerba maté tea in the United States is Wisdom Natural Brands, the distributor of Wisdom of the Ancients and La Merced, two major brands of maté. For a free sample call (800) 899-9908 or go to www.wisdomnaturalbrands.com.

Courtesy of ARA Content

The true affects of Caffeine on our bodies

Caffeine is found in everything from face creams to coffee. But its effects aren’t yet fully known, reports Joanna Bounds.

We’re a nation of drug users. We take our first hit in the morning and many of us continue throughout our working day.

Addicts say they can’t function without their daily dose of caffeine. Globally, we consume 120,000 tonnes of the stuff each year, making it the most widely-consumed psychoactive substance in the world. And most of our caffeine intake comes in the form of a cup of coffee or can of cola.

And while caffeine consumption is deeply-entrenched in society, the “good” versus “bad” debate has been going on for centuries. This may be because caffeine has the same pharmacological effects on the body as many substances deemed harmful – although that doesn’t stop nine out of 10 people throughout the world using it regularly, say Alan Weinberg and Bonnie Bealer, authors of The World Of Caffeine (Routledge). high times There are many ways of ingesting our drug of choice. Besides coffee, tea and chocolate we can get our kicks from “energy” drinks and over-the-counter medicines. In the US there are caffeine tablets, caffeinated waters, and even lickable caffeine-infused lipsticks from US cosmetics company Hard Candy. Yet the effects of caffeine still aren’t fully understood.

“Caffeine’s effects on the body are complex,” says John Miners, professor in clinical pharmacology at the Flinders University of South Australia. “It affects the nervous system, the brain, the bodily organs, respiratory system and metabolic activity. But there’s still a fair amount of work left to be done on caffeine.” What is known for sure is that caffeine causes the body to release adrenaline, resulting in the “fight or flight” response, which enabled our hairy ancestors to run from sabre-tooth tigers. And, of course, gives you that morning buzz.

But, in the case of caffeine toxicity, it’s also been proven that it can be a killer. High doses of caffeine have resulted in roughly 20 deaths in Australia. The last fatality occurred a few years ago, when a 25-year-old woman collapsed in a bar after drinking a guarana-based tonic (which has since been taken off the shelves). Because the woman had a heart condition, she was careful to keep her caffeine intake low, yet the drink’s packaging did not indicate its high caffeine content.

“Some caffeine-based drinks are called “smart”, “happy” or “energy” drinks,” says Rebecca Smith, food policy officer for the Australian Consumers Association (ACA). “Others are marketed as a thirst quencher and are not the best way to rehydrate after exercise as caffeine inhibits the absorption of water.” The proliferation of such drinks has led to the Australia New Zealand Food Standards Ministerial Council forming a policy stating that caffeine cannot be added to any other products besides cola and energy drinks and those that do contain caffeine must be labelled clearly.

“There is no doubt that the concentration of caffeine in soft drinks and energy drinks has a marked pharmacological effect, which people need to be aware of,” says Professor Miners. “People monitor the amount of caffeine they drink but are unaware of the concentration of caffeine in other products. Energy drinks are the main area of concern.”

Even though death by coffee isn’t a concern for most of us, kick-starting the day with a large latte can lead to a caffeine addiction.

“Caffeine has the same sort of mechanism as cocaine or heroin, but
obviously with much less effect. This is part of the reason why people become
addicted to it,” says naturopath Ilana Lamont.

If you’re trying to kick the habit she advises weaning yourself off caffeine, rather than going cold turkey, and says withdrawal symptoms can include headaches, fatigue and depression. And it doesn’t take long for withdrawal symptoms to kick in.
“A lot of people get tired and depressed when they are coming down from the effects of caffeine,” says Lamont. “And that can be as soon a couple of hours after they’ve drunk their last coffee. Which is when they reach for the next cup. So it’s a vicious cycle.”
addicted to mug And be aware, says Professor Miners, that caffeine ffects people differently.

“In terms of effects on the body, and the rate at which it is eliminated, individuals handle caffeine in different ways,” he says.

“It’s influenced by factors such as age (children eliminate caffeine more quickly) and whether you smoke or not. Smokers eliminate caffeine at twice the rate of non-smokers. That’s why some people get heart palpitations and others don’t, and why it keeps some people awake but not others.”

And caffeine-induced insomnia isn’t urprising when you think that, if you drink a large cup of coffee at 3pm, 50 per cent of the caffeine will still be in your body six hours later. The reason it keeps you awake, says Lamont, is because the caffeine is stimulating your brain at a period of time when it’s not meant to be active.

Some people should avoid caffeine more than others. Pregnant women are especially at risk, as revealed by a study by Aarhus University Hospital in Denmark earlier this year. It showed that women who drink more than eight cups of coffee a day triple their risk of having a stillborn baby compared with non-coffee drinkers. A report in the Lancet Medical Journal also revealed that women who drink more than one cup of coffee a day are half as likely to conceive as those who drink less than a cup a day, as caffeine stimulates the production of chemicals in the body that slow conception.

user friendly But it’s not all bad news – caffeine does have ome positive effects too. Researchers at the University of Queensland have discovered that giving prematurely-born babies minute amounts of caffeine, rather than the drugs that are currently used, is a safer option when it comes to treating breathing problems.

Caffeine is also useful when it comes to the morning-after. A hangover equals a headache because alcohol enlarges the blood vessels in your brain. Caffeine does the opposite and constricts blood vessels, hence its use in over-the-counter painkillers.

It’s been proven that drinking a cup of coffee before exercising enables you to work out for almost a third longer. Plus, researchers at the Australian Institute of Sport have discovered that caffeine triggers muscles to start using fat as an energy source instead of carbohydrates.

So, is caffeine good? Or is caffeine bad? The solution to the onundrum, says Lamont, is to carefully monitor how much you’re putting into your body.

“Keep a log of how much chocolate, ola, coffee and tea you’re having each day,” she says. “Have a couple of cups of coffee a day, but not eight or nine, and drink lots of water to counteract its diuretic effect. Keep your intake to a minimum and you won’t be doing your body as much harm.”

beauty buzz As well as putting affeine into your body, the latest innovation is rubbing it into your skin. Facial toners, cellulite creams and body-contouring products now often contain caffeine, with companies claiming that it helps to firm and tighten.

French cosmetics company Clarins uses caffeine in some of its products, including face creams such as Contouring Facial Lift, and Shiseido’s celebrated anti-cellulite Body Creator also contains caffeine. The Fuji Spinning Company in Japan has even manufactured caffeine-infused underwear which, it claims, helps activate fat-dissolving enzymes.

Beauty insiders claim that caffeine-based creams work as diuretics, draining fatty cells of fluid resulting in firmer skin. But health professionals are dubious about the beauty benefits of the drug.

“It’s difficult to see the reason for including caffeine in beauty products,” says Professor John Miners.

And naturopath Ilana Lamont thinks it may just be another in a long ine of wonder compounds touted by cosmetics companies. “I can see no viable way that caffeine does anything,” she says. “I think it’s little more than the latest trend in the beauty world.”